Ferrari’s first fully electric production car, the Luce, has reportedly secured buyers for its entire first-year production allocation just two months after its unveiling. According to a Financial Times report citing sources familiar with the matter, Ferrari planned to produce fewer than 500 examples during the model’s first year, with all of them now spoken for despite a starting price of €550,000 before taxes.

The Luce sparked mixed reactions when it debuted in May, with its bold styling dividing opinion and contributing to an initial drop in Ferrari’s share price. Former Ferrari chairman Luca di Montezemolo also publicly criticised the model, yet customer demand appears to have remained strong.

According to the report, Ferrari encouraged dealers to prioritise new customers rather than established collectors, targeting wealthy buyers in markets such as China and technology hubs including Silicon Valley. The company is reportedly aiming to sell around 2,500 Luces by 2030, averaging roughly 600 cars per year and representing about 5 percent of Ferrari’s annual production.

Adding to the model’s exclusivity, the first production-specification Tailor Made Luce will be auctioned during Monterey Car Week next month, where Sotheby’s expects it to fetch more than $1.1 million.

Despite the initial controversy surrounding its design and Ferrari’s move into full electrification, the Luce’s reported sell-out suggests demand for the marque’s first EV remains exceptionally strong.